Customer Centricity

It is proven that customer-centric culture drives organizational revenue and profit.  However, only few companies have a structure framework to increase their customer centricity.


MarketCulture's Market Responsiveness Index  provides a scientific framework for creating superior customer-centric culture with measurement along the way to benchmark your progress.


During the "Differentiate Using Customer Centricity" workshop. 

  • Learn the Market Responsiveness Index (MRI) framework to create customer centric culture
  • Gain insights through case studies on how companies create differentiation
  • Strategize and out-smart competition by pursuing value innovation
  • Assess the macro environment to analyze market potential and risks
  • Achieve strategic alignment and collaboration amongst various department
  • Draft personal action plan for immediate implementation